In today’s highly competitive and rapidly changing employment environment, a Bachelor of Business Administration (BBA) degree in Business Studies is an excellent complement to your current resume, especially when combined with the experience you already have. While college education represents a significant commitment to developing yourself, research shows that it pays off in the form of an increasingly higher salary throughout the progression of your career.
bba careers
According to The Economic Value of College Majors report from Georgetown University, a major in business leads to the third highest median entry-level wages. When considering lifetime earnings, professionals with a bachelor’s degree can earn as much as $1 million more than those who don’t have a degree.

Whether you want to advance in your current field or take on a new line of work altogether, having a broader knowledge of how businesses function and the ability to use data in a meaningful way can help you gain a competitive edge for the modern job market.

BBA Careers to Help Meet Your Goals

There are a number of BBA career paths you can pursue, from the quantitative and analytical, like accounting, to the creative and communicative, like marketing and public relations. The chart below summarizes a select few BBA career options, and you can read further to find more information about each of the positions shown.

BBA in Business Studies Careers Median Salary
Financial Manager $125,080
Strategy Manager $110,487
Business Operations Manager $100,410
Financial Advisor $89,160
Corporate Recruiter $60,000
Social Media Manager $54,908

Sources: U.S. News & World Report;

High-Paying BBA Careers

Money isn’t everything when it comes to career satisfaction, but it is still an important factor when planning for your long-term future. The following are some of the highest paying jobs to consider after completing a BBA, with median salary figures from U.S. News & World Report.

Financial Manager

Similar to an accountant, a financial manager tracks an organization’s finances, but with broader responsibilities revolving around projecting future cash flows and keeping up with regulatory standards and reporting.

This could be a great position for someone who is not only good with numbers, but enjoys critical thinking, high-level communication with executives and the use of technology. Financial managers also often have the ability to grow into leadership positions such as vice president and chief financial officer.

The median salary for a financial manager is $125,080.

Business Operations Manager

This important position is at the heart of how a business functions. From budgeting and hiring to strategic planning, a business operations manager must understand the inner workings and specific processes of various teams and departments.

The responsibilities for this wide-ranging role include top business pillars such as working with different departments to develop business models, facilitating conversations between teams to increase efficiency and building relationships with people at all levels of an organization. Other duties include finding ways to reduce costs, collecting and reporting on data, developing goals and objectives, and identifying key results for the company.

Some of the key qualities in a business operations manager include creating processes to ensure accountability across the organization, listening to others, having a big picture mindset and an ambition to question the status quo. These professionals must be able to look at the way a company functions and challenge processes, even if they have been in place for years.

The median salary for a business operations manager is $100,410.

Financial Advisor

A financial advisor can be a role that is highly dependent on interpersonal skills and forming connections, as these professionals are often tasked with helping someone plan for their retirement, invest in their children’s college tuition or guide their general financial well-being. In some ways, this is a career more about building relationships with people than analyzing numbers.

According to business writer James Royal, Ph.D., the best financial advisors tend to have certain traits in common. They create plans that meet the needs of people at different stages in their lives. They abide by a “fiduciary standard,” always keeping their clients’ financial interest as the top priority. Financial advisors are also transparent about how they get paid and work to establish trust with clients with the end goal of improving people’s lives.

The median salary for a financial advisor is $89,160.

BBA Careers with Good Work-Life Balance

Everyone has different priorities for their careers, and work-life balance has become a popular consideration for many people. Balancing a career and home life means different things for different people — some may value the option to telecommute while others want to make sure they’re not working beyond traditional business hours. Regardless of how you achieve your ideal balance, a BBA degree may help you find your way to one of these jobs, where you can find success at work and at home. The median salaries listed below are from

Strategy Manager

Responsible for establishing goals and action plans in coordination with executives, strategy managers can work in almost any industry. This allows for the flexibility to find a company that aligns with your interests or previous experience.

Becoming a strategy manager also allows you to develop a skill that is particularly valuable, though sometimes hard to quantify: leadership. Strategy managers need to be experts in some of the most important areas of any business, including planning for growth, evaluating company performance and managing risk. Developing these business skills throughout your career can open the door to new leadership opportunities, such as higher level roles or executive positions.

The median salary for a strategy manager is $110,487.

Corporate Recruiter

Corporate recruiters work internally to find and retain talent for a company. Part interviewer, part salesperson for the company, their performance is tied to how many roles they can fill with qualified candidates; while their jobs are not necessarily defined by how much time they put in, expectations will vary based on seasonal hiring needs of the companies they work for. This makes the role a great option if you don’t mind putting in extra hours when needed, but still value flexibility.

This role also gives you a chance to expand your skills in multiple areas, such as industry expertise, advanced recruiting software, and marketing, a new trend in this field. Companies are now using sophisticated marketing techniques in their recruiting – branding, value propositions and promoting a “best place to work” environment.

The median salary for a corporate recruiter is $65,000.

Social Media Manager

A social media manager, which falls under the marketing side of the BBA scope, handles customer inquiries, posts content and helps maintain a company’s reputation. It may mean responding to tweets over the weekend, but it’s also a position that can often be done away from the office.

According to social media monitoring and analytics firm Sprout Social, the person who fills this role must have skills that go beyond social media expertise. Social media managers should also understand search engine optimization (SEO), customer service and design.

The median salary for a social media manager is $54,908.

What Else Can You Do with a BBA Degree?

While some people prefer the stability of working for an established business, others have dreams of starting their own.

There are no specific degree requirements to becoming an entrepreneur, but a BBA in Business Studies provides the foundation for running any number of businesses. Being part of a BBA program offers opportunities to network with other like-minded professionals, as well as to gain expertise in accounting, auditing, marketing and analytics.

The Economic Value of College Majors study referenced at the beginning of this article found that only 22% of business majors went on to earn graduate degrees, and yet they earned the second highest mid-career median salaries. Further exemplifying the value that a bachelor’s degree can provide are the popular CEOs who don’t have MBAs or other business graduate degrees: Amazon’s Jeff Bezos, investor and entrepreneur Gary Vaynerchuk, and fashion designer Vera Wang.

The average salary for an entrepreneur is $70,035, but earning potential varies dramatically depending on the size and growth of the business.

Pace University’s BBA in Business Studies

Pace University’s online BBA in Business Studies program is designed to prepare student for a variety of strategic, analytical and creative business roles. Geared towards working adults looking for a cost effective and efficient way to advance their careers, Pace’s online business degree program offers two concentrations — in marketing and management and accounting and internal auditing — to give students the ability to tailor their education to their personal strengths and interests.

With courses taught by high-level marketing and accounting professionals, students gain access to a network of alumni that spans 80 countries.

This degree allows students to build upon a previously started degree, and students even receive credit for relevant work experience. The curriculum is centered around strategic, data-based decision making to offer a leg up in almost any business career pursuit.

The average salary for a Pace University graduate after completing a BBA in Business Studies is nearly $80,000.

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