Go to Market Intelligently

Marketing professionals with a thorough understanding of digital, social and traditional media can be highly valuable to employers when they are also confident and effective decision makers and managers. Large and small businesses alike can benefit greatly from marketers who are adept at applying mathematics and data analytics to their strategic marketing efforts.

Pace University’s online BBA in Business Studies with a Marketing and Management concentration prepares students to become highly sought-after marketing professionals. Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations, and will have an opportunity to pursue an internship or independent study in marketing or management. In addition to developing a modern marketing and managerial skillset, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.

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Dependent upon eligibility for transfer credit and Prior Learning Assessment (PLA) credits, which can be awarded for life/work experience, current and aspiring business professionals can complete the BBA with the Marketing and Management concentration part-time in three years, taking two courses per semester.

Total degree requirements: 120 credits

Transfer credits: 56-64 credits

Degree completion requirement: 56-64 credits

Business Core (29 credits):

BUS 101 Contemporary Business Practice (3 credits)

This interdisciplinary course will introduce students to the functions of business and their interrelationships. Students will work in teams to run simulated companies. Development of business writing and speaking, presentation and data analysis skills will be emphasized. BUS 101 is required as part of the Business Core for all business majors (with the exception of Public Accounting majors). Transfer students and continuing Pace non-business students who have completed 45 credits or more at the time of their admission or change of major to a Lubin program will be exempt from BUS 101.

ACC 203 Financial Accounting (4 credits)

This course gives students a broad view of accounting’s role in satisfying society’s needs for information and its function in business, government, and the non-profit sector. Students gain an understanding of the multifaceted nature of the accounting profession including its history, ethics, public responsibilities, and international dimensions. Students learn from a user-oriented perspective about the accounting cycle, the nature of financial statements and the process for preparing them, and the use of accounting information as a basis for decision making.

ACC 204 Managerial Accounting (4 credits)

A study of the fundamental managerial accounting concepts and techniques that aid in management decision-making, performance evaluation, planning and controlling operations. The emphasis is on the use of accounting data as a management tool rather than on the techniques of data accumulation. The course deals with such topics as cost behavior patterns, budgeting and cost-volume-profit relationships. Quantitative methods applicable to managerial accounting are studied.

LAW 101 Business Law I (3 credits)

An introduction to the nature and sources of law; the role of ethics in the legal system; the law of torts and crimes; the law of contracts; and real and personal property law.

MAR 201 Principles of Marketing (3 credits)

Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing’s place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.

MGT 150 Managerial and Organizational Concepts (3 credits)

This course examines basic managerial functions of planning, organizing, motivating, leading, and controlling. Emphasis is also given to the behavior of individual and groups within organizations.

FIN 260 Financial Management (3 credits)

This course introduces students to the financial decisions facing the manager. Topics include: financial analysis of the firm’s current and future financial condition; efficient management of the firm’s assets; sources of short and long-term financing; introduction to financial theory, including valuation, capital budgeting, leverage, capital structure and the timing of financial decisions.

MGT 226 Business Analytics (3 credits)

This course acquaints the student with the business analytics: use of data and quantitative models to aid in business decision making. The course covers all three major areas of analytics: descriptive, predictive and prescriptive. In addition, students will learn tools for effective project management. The topics include descriptive statistics, pivot table, data visualization, regression, forecasting, linear optimization, Monte Carlo simulation, and project scheduling. Emphasis is on (1) data analysis and modeling of business problems, (2), implementation of the models on Microsoft Excel, and (3) interpretation and effective communication of the results.

MGT 490 Business Strategy (3 credits)

This is an advanced course in management and should be taken as a capstone course during the student’s senior year. Utilizing the case approach and an Internet-based business simulation, the student will be required to apply all the concepts of management, accounting, production, marketing, economics, and finance. The course covers a large number of companies engaged in a wide variety of strategic activities. Emphasis is placed on policy formulation, top management decision-making, and the integration of corporate, business-unit and department strategy programs.
Statistics Requirement (4 credits)

MAT 117 Elementary Statistics (4 credits)

Collection, tabulation, and graphing of statistical data; measures of location and dispersion; sampling and sampling distributions; confidence intervals; hypothesis testing; correlation and regression. Business and economic applications are stressed throughout.

Note: Not open to students who have completed MAT 134 or MAT 234.

Online Seminar (1 credit)

OSI 101 Online Seminar

This two-week seminar course is designed to prepare new distance learners to effectively participate in an asynchronous learning environment. Students receive an introduction to Blackboard, the software Pace University uses to deliver courses for the iPace online program. In addition, students will learn essential Internet concepts, explore the process of online learning, and be introduced to the Lubin School of Business. Students will also complete at least two writing assignments to demonstrate their abilities in analysis, critical thinking and writing. All students are required to successfully complete this online seminar before regular classes begin.
Marketing and Management Concentration (23 credits)

MGT 222 Organizational Behavior (3 credits)

Taking an interactive approach, this course deals with people in business enterprises and attempts to familiarize students with organizational relations including superior-subordinate relations, formal and informal group interactions; interpersonal and inter-group conflict; cooperation, discipline, motivation, authority, job satisfaction, communications and change.

MGT 240 International Management (3 credits)

This course identifies areas of similarities and differences in terms of cultures and sub-cultures, legal, political, and social systems, as well as economic order. The effect of environmental factors on multinational business operations is explored. Special attention is given to the opportunities and problems which different environments afford management of international business.

MAR 331 Managerial Marketing (3 credits)

Managerial and operational problems involved in planning, organizing, operating and controlling a business firm’s total marketing program are analyzed. Using the case study approach, emphasis is placed on considerations necessary for sound marketing-management decisions in product development, pricing, demand creation, and channel selection activities of the firm.

MAR 342 Public Relations (3 credits)

A foundation course dealing with the theory of communications, the concepts, and practice of public opinion, research, and the place of public relations in the corporate organization. Methods, tools, and techniques used in maintaining effective relations with customers are analyzed.

MAR 349 Strategic Internet Marketing (3 credits)

This course focuses on the Web as a new advertising medium and distribution channel and on the use of technology to create Web pages and presentations. Students learn how to develop Web site proposals for marketing on the Web, while learning the software to execute a plan and give effective presentations.

MAR 394 Marketing Internship (1-6 credits) OR

MAR 395 Independent Study in Marketing (1-6 credits) OR

MGT 395 Independent Study in Management (1-9 credits)

MAR 394: Marketing majors with strong academic records may apply to undertake a carefully planned work experience, under the supervision of a faculty advisor, which will demonstrate the practical application of their classroom training. Students are required to maintain a log of their internship activities and complete a paper which integrates work assignments with the study of marketing. Interested students should contact the Marketing Department.

MAR 395: With the approval of the appropriate faculty member, the department chair, and the academic dean, students may select a topic for guided research that is not included in the regular course offerings. The student meets regularly with the faculty member to review progress. A research project or paper must also be submitted.

MGT 395: With the approval of the appropriate faculty member, the department chair, and the academic dean, students may select a topic for guided research that is not included in the regular course offerings. The student meets regularly with the faculty member to review progress. A research project or paper must also be submitted.

PLUS: Elective Concentration Course (6 credits)

Any MAR or MGT elective (i.e MGT 262)

Any MAR or MGT elective (i.e. MGT 342)

Sample Schedule

Year 1 Year 2 Year 3
BUS 101 – Contemporary Business Practice (3)
LAW 101 – Business Law (3)
MAR 201 – Principles of Marketing (3)
MGT 240 – International Management (3)
MAR 349 – Strategic Internet Marketing (3)
MAR 331 – Managerial Marketing (3)
ACC 203 – Financial Accounting (4)
MGT 150 – Managerial & Organizational Concepts (3)
MGT 226 – Business Analytics (3)
MAR 342 – Public Relations (3)
MGT 490 – Business Strategy (3)
MAR/MGT (3) – Elective
ACC 204 – Managerial Accounting (4)
MAT 117 – Elementary Statistics (4)
MGT 222 – Organizational Behavior (3)
FIN 260 – Financial Management (3)
MAR/MGT (3) – Elective
Internship/Independent Study