Communications professionals span the entire workforce, helping to craft the forward-facing image of an organization and maintain an authentic reputation in the public eye. Employers value candidates who possess a strong, broad-based skillset that can be immediately applied to execute marketing and media strategies utilizing the most modern tactics.
The 100% online Bachelor of Science in Professional Communication Studies from Pace University’s Dyson College of Arts and Sciences incorporates coursework in English, history and psychology with professional preparation to ensure our graduates are equipped for present and life-long career success. The experienced and renowned program faculty include skilled educators who are eager to partner with students in reaching their academic and professional goals.
The comprehensive curriculum includes courses that were developed specifically for the online environment. Students will explore the vast field of communications while advancing research skills, the know-how to professionally challenge ideas and assumptions, and the confidence to make independent, effective business decisions. Expand interpersonal skills, learn work-life balance and conflict strategies, and explore pragmatic communications objectives in a supportive learning environment where every student has an opportunity to stand out.
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Our Students Aspire.
The BS in Professional Communication Studies is geared toward individuals who understand that a successful, long-term career in the field requires not only effective marketing, public relations and media skills, but also a confident understanding of organizational and cultural communications practices and strategies. Our students are looking to elevate their careers and earning potential by completing their undergraduate degree in a supportive, career-focused learning environment.
Our Program Delivers.
- Develop an expertise of current trends in mass communications, including traditional and digital media outlets and distribution channels
- Learn to prepare effective oral and written presentations and reports
- Gain an understanding of how public relations and opinion research can support the success of any business
- Study how to communicate effectively with people of different cultures and from different levels within a professional organization
Communication is the most important skill for success, according to 90% of Americans surveyed.
Dependent upon eligible credit, current and aspiring communications professionals can complete the BS in Professional Communications Studies part-time in three years, taking two courses per semester. 120 total credits are required to graduate. The curriculum below contains 60 credits. Students transferring in less than 60 credits can work with an advisor to determine additional arts and sciences credits at Pace and eligibility for Prior Learning Assessment (PLA) credits, which can be awarded for life/work experience.
Required Classes (44 credits)
AIT 103 Online Seminar (1 credit)
This two-week course is designed to prepare students to effectively participate in an asynchronous learning environment. You will receive an introduction to Blackboard, the software Pace University uses to deliver courses for this online program, and will learn essential Internet concepts. There are usually several sections of this course available prior to the start of each semester, and you must successfully complete one of these sessions before regular classes begin.
AIT 107 Computer Applications for Telecommunications (4 credits)
This is an introductory course in basic orientation to computer hardware and implementation of software applications in telecommunications. Students will use various software packages to create documents, spreadsheets, graphs, and databases and will use the knowledge gained to solve problems and transfer information via electronic media.
CIT 231 Web Authoring and Digital Media (4 credits)
This course is designed to provide an introduction to the internet, Web page design and authoring, Web site management, and multimedia for the Web. Topics include XHTML, CSS, HTML editors, Web graphics, multimedia, basic Web page design concepts, Web 2.0 design, standards-based Web design, and accessibility issues. Students will prepare Web pages incorporating text, digitized images, animations, Java Script, and sound, using a graphics program, and HTML editor, and XHTML.
COM 210 Introduction to Mass Media (4 credits)
Modern trends and changes in mass communication; new practices and influence in controversies and consideration of alternatives; persuasive impact; critique of mass media as a source of information and influence of all “new media.”
COM 260 Pragmatic Communications (4 credits)
This course focuses on basic persuasive techniques, critical thinking tenets and the rudiments of debate in conjunction with serious topics of the day. This is a pragmatic, skills and research-oriented course designed to provide a context for practicing the construction and presentation of well-reasoned writing assignments.
COM 300 Organizational Communication (4 credits)
This course examines organizational structures from the point of view of symbolic interaction to illuminate how meanings are created and sustained. Special emphasis is placed on how the communication perspective can help members of organizations solve and avoid problems in both lateral and vertical communication.
COM 361 Interpersonal Communication Among Cultures (4 credits)
This is a communications course that will focus on the impact culture has on our interpersonal relationships. Students learn about interpersonal relationships with people from other cultures and to respect cultural diversity in the professional and personal realms.
ENG 201 Writing in the Disciplines (4 credits)
This course is an upper-level writing requirement. Its focus will be on writing effective essays and research papers in disciplinary modes and in students’ field of interest. It may include interviews, analysis of journal articles, and appropriate documentation style formats.
MCA 185 Effective Public Relations (4 credits)
An introduction to the world of public relations. Students get an overview of the field, examining the techniques of communication, publicity activities, media contacts and other areas of public relations.
MCA 221 Professional Communication (4 credits)
The objective of this course is to improve communications skills in the workplace. The course will focus on theories of communication, the influence of new technologies in the workplace and will incorporate practical exercises to build effective communication.
PAA 101 Public Administration and Its Environment (4 credits)
This course provides an introduction to concepts of public service in different organizations: government, non-profit and private. Through readings and discussions you will gain an overview of the history of public administration in the context of American democracy. Special focus will be placed on an analysis and critique of the rise of out-sourcing in the public sector and the responsibilities of private contractors in carrying out the functions of government agencies.
Major Elective (3-4 credits)
MCA or COM course to be selected with advisement
Electives (16 credits)*
HIS 113 The American Experience: Wealth and American Culture (4 credits)
An analysis of the accumulation and utilization of legendary American fortunes, with emphasis upon post- Civil War industrial fortunes: Gilded Age lifestyles; impact of the World Wars and Great Depression of the twentieth century: dot.com fortunes of the late twentieth century: paths to wealth in the twenty-first century; philanthropy.
PAA 102 Organizational Planning and Budget Process (4 credits)
This course examines organizations from three perspectives, as closed, natural and open systems. It will help students to understand better the relationships among organizational structure, organization functions, and individual and budget process. Behavioral forces and their implications will be addressed as students are exposed to concepts of power, control and change within appropriate contexts. Since organizational structures are mainly a function of their budget process, this course will be devoted to topics in public budgeting, finance and financial management. These activities play a central role in public management of various organizational settings. The intent of this course is to understand the role these activities play in local, state, and federal governments and to see how policy and management are shaped and influenced by budgets, financial reports and tax policy.
PSY 260 Critical Thinking and Problem Solving (4 credits)
One important goal of higher education is to develop one’s critical thinking and problem-solving abilities. This course is designed to achieve two major goals, one academic, and the other, practical. The academic goal is to explore the psychology of human thinking and problem solving, whereas the practical goal is to help you understand the processes and styles of your own thinking, enhance your critical thinking abilities, and practice your problem-solving skills needed for career and academic success. To fulfill the academic goal, the course introduces exciting research and theories in cognitive psychology related with critical thinking and problem solving, such as memory, emotion, language, reasoning, decision-making, creativity, thinking styles, as well as individual differences in various kinds of human intelligence. To accomplish the practical goal, this course brings you opportunities to examine your own thinking processes, organize and challenge your own mind, and practice your critiquing and evaluating skills to others.
PSY 201 Psychology of Business & Industry (4 credits)
The psychological principles and techniques involved in the management of personnel in business and industry. The topics included are hiring techniques, job analysis, training performance appraisal, communications, fatigue, safety, morale and industrial leadership.
*Please note that these electives are not proscribed; others can be selected by the student with advisement.
Sample Course Schedule
AIT 103 — Introduction to Online Learning (1)
AIT 107 — CMPTR APPLCTNS FOR TLCMNCTNS (4)
ARTS & SCIENCES ELECTIVE
PAA 101 — PUBLIC ADMINISTRATION & ITS ENVIRONMENT (4)
ARTS & SCIENCES ELECTIVE
COM 300 — Organizational Communication (4)
MAJOR ELECTIVE COM 200- PUBLIC SPEAKING (3)
COM 210 — INTRODUCTION TO MASS MEDIA (4)
ENG 201 — WRITING IN THE DISCIPLINES (4)
CIT 231 — WEB AUTHORING & DIGITAL MEDIA (4)
COM 361 — INTERPERSONAL COMMUNICATION AMONG CULTURES (4)
ARTS & SCIENCES ELECTIVE
ARTS & SCIENCES ELECTIVE
MCA 185 — Effective Public Relations (4)
MCA 221 — PROFESSIONAL COMMUNICATION (4)
PSY 260 — Critical Thinking & Problem Solving (or another elective) (4)
COM 260 — PRAGMATIC COMMUNICATIONS (4)